PERANCANGAN UI/UX APLIKASI PADI RAYA MENGGUNAKAN METODE DESIGN THINKING

Abstract

This study aims to design the user interface (UI/UX) of the Padi Raya application, a mobile-based platform that supports the implementation of precision agriculture in rice farming. Precision agriculture is utilized to mitigate the risk of crop failure through data-driven farm management. The main issue addressed in this study is the low adoption of digital technology among farmers, particularly in selecting rice varieties and scheduling crop maintenance. This research focuses on developing a user-friendly mobile application interface to address these needs. The methodology employed is the Design Thinking approach, consisting of five stages: Empathize, Define, Ideate, Prototype, and Test. The prototype was designed using Figma and evaluated through the User Experience Questionnaire (UEQ) to measure user experience quality. The test results indicate that the Padi Raya application provides a positive user experience, particularly in aspects of attractiveness, efficiency, clarity, and stimulation. With a UI/UX design that aligns with user needs, this application has great potential as an innovative digital solution to support the implementation of precision agriculture